14. Color

Concept: Color

If a product or its packaging has a unique characteristic, that element can be emphasized in the advertising to make the brand memorable. Since colors can affect moods, the creative use of color can be used in a sensual design to evoke an emotional response.

With the exception of the first chapter and the chapter on Animism, the content of this site has been removed. It is now available as an iBook, on Amazon and Nook for $7.95. It is listed as “Isn’t it Iconic, The Why and How of Creating Great Ads.”

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