04. Individual, Brand, and Group Identity

Before Ralph Lauren put a polo player on his shirts, before the Nike swoosh became one of the worlds most recognized logos, long before Timberland became a brand, the Lacoste crocodile on a tennis shirt was the first widely recognized trade mark or symbol to be made a prominent design element of an article of clothing.

With the exception of the first chapter, the chapter on Animism, and the first paragraph of all other chapters, the content of this site has been removed.  It is now available as an e-book on iBooks, Amazon and Nook for $7.95.


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