07. Targeting

Sometimes a logo is only a logo. It doesn’t stand for much, and doesn’t do much to distinguish the product it represents from other brands.

With the exception of the first chapter, the chapter on Animism and the first paragraph of the other chapters, the content of this site has been removed.  It is now available as an iBook, on Amazon and Nook for $7.95. It is listed as “Isn’t it Iconic, The Why and How of Creating Great Ads.”


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