08. Macy’s Star

A department store which sells hundreds of branded products from soft goods to furniture presents a serious problem in brand identity. 

With the exception of the first chapter, the chapter on Animism and the first paragraph of the other chapters, the content of this site has been removed.  It is now available as an iBook, on Amazon and on Nook for $7.95.  It is listed as “Isn’t it Iconic, The Why and How of Creating Great Ads.”

One Response to “08. Macy’s Star”

  1. Thanks for sharing the information with us.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: