09. The Logo as Attribute

A created symbol that successfully communicates the prime attribute of what a company has to offer is Staples’ Easy Button. Amusing television commercials have quickly established that the answer to almost every office need can be found at Staples.

With the exception of the first chapter and the chapter on Animism, the content of this site has been removed.  It is now available as an iBook, on Amazon and Nook for $7.95.  It is listed as “Isn’t it Iconic, The Why and How of Creating Great Ads.”

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