Posts Tagged ‘advertising and branding’

The Art and Anthropology of Advertising

December 29, 2010

This is a book that explores advertising and popular culture – how the human mind works and the primary social and  emotional needs that advertised brands hold  the promise to fulfill.

It is also an art book. I developed it for a college course I taught in Advertising Design Concepts – tearing ads out of recent issues of magazines (Vanity Fair, Rolling Stone, Us Weekly, etc.)  to turn twenty students each semester into art and social critics.  More than forty of these ads are deconstructed here to demonstrate the artistic techniques that are used to match up inherent qualities of the product with the desires of its consumers.

Because every day we are bombarded with so many awful advertisements, it wasn’t until I started looking for them that I realized that there were so many great ones. I believe you’ll be pleased to see how attractive and appealing well thought out ads can be.

© 2011 – Stanley Herbert Schulman