After more than 9,000 views on WordPress, with some minor revisions, this book is now available on as a Kindle book, on Barnes and Noble as a Nook Book as well as an iBook in the Apple Bookstore. It can also be purchased on, Kobo and other bookstore sites. The title has been modified: “Isn’t it Iconic, The Why and How of Creating Great Ads.” If you’ve enjoyed reading it here, I hope you will recommend it as a text book or as a book of general interest. Except for the first chapter and the chapter on Animism, most of the content on this site has been removed. Thank you for your interest and support. If you have comments or questions, I can be reached at:

July 27, 2014

The Art and Anthropology of Advertising

December 29, 2010

This is a book that explores advertising and popular culture – how the human mind works and the primary social and  emotional needs that advertised brands hold  the promise to fulfill.

It is also an art book. I developed it for a college course I taught in Advertising Design Concepts – tearing ads out of recent issues of magazines (Vanity Fair, Rolling Stone, Us Weekly, etc.)  to turn twenty students each semester into art and social critics.  More than forty of these ads are deconstructed here to demonstrate the artistic techniques that are used to match up inherent qualities of the product with the desires of its consumers.

Because every day we are bombarded with so many awful advertisements, it wasn’t until I started looking for them that I realized that there were so many great ones. I believe you’ll be pleased to see how attractive and appealing well thought out ads can be.

© 2011 – Stanley Herbert Schulman